Get grounded in the essential elements of high-level business courses in just one week.

Fast track yourself toadvancing your knowledge base, making more informed decisions, developing successful strategies and achieving your personal and organizational goals. You will learn how key components ofvarious business unitsmust be integrated and aligned to achieve success.

This seminar is presented by a team of expert faculty specializingin accounting, finance, strategy, marketing and management. With practical examples, case studies and practice, this is your seminar to accelerate to the next level of success.

How You Will Benefit

• Discover how all components of a business fit together
• Read and understand financial statements and analyze the financial health of a business
• Gain insights into the economy and its impact on your business
• Develop a business strategy and establish a sustainable competitive position
• Learn the language of business and communicate effectively on business matters to any audience level
• Develop an effective organization and successfully manage people
• Enjoy an invaluable peer-to-peer learning experience

What You Will Cover

Accounting Basics

• Basic accounting and its impact on financial reporting
• Financial statements: income statement,balance sheet, retained earnings statement, cash flow statements
• The accounting process and annual report
• How to evaluate financial statements: understand nonfinancial considerations, liquidity, leverage and profitability

Finance Fundamentals

• Performance measures and key indicators: Return on Net Assets (RONA), Economic Profit (EP), Weighted Average Cost of Capital (WACC)
• How to improve business unit operating performance
• Financing the business: leveraging, short- and long-term financing alternatives, equity financing

Cost Analysis and Profit Planning

• Fixed, variable and semi-variable costs
• Break-even analysis and contribution margins
• Cost allocations and reduce inefficiencies

Capital Expenditures

• Types of capital expenditure decisions
• Estimate project’s cash inflows and outflows
• Calculate Net Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI)
  

Corporate Strategy

• What is strategy? Understand relationship between vision, mission and strategy
• Strategy formulation—the SWOT approach
• Conceptual model for strategy development: cost leadership, differentiation and cost focus strategy
• Analysis phase of the strategy development: examine competitive advantage, predict future trends, evaluate competitive position
• The creation and selection process: generate strategy alternatives
• How to use quantitative analysis to screen, evaluate and select strategies
  

Marketing

• The marketing mix and application: positioning, product/service, price, place/distribution channels, promotion
• Guiding principles for effective marketing
• Product and market development
• Commoditization and product innovation
  

Management

• The basic functions of management
• EI and leadership: lead employees toward organizational goals
• How to motivate, increase morale and enhance productivity
• Being a team leader and building effective teams
• Performance management and conduct effective performance reviews
• How to manage organizational change
• The 7S Model: align skills, shared values, staff and other factors to support your organizational strategy and change

Who Should Attend

AMA’s 5-Day “MBA” Workshop is for anyone interested in obtaining an effective, broad-based overview of the functional areas often covered in university-level MBA programs.

Additional Information

Seminar Schedule